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Privacy Policy

1. Introduction
Meily Jadeite and Jewelry (“we,” “us,” or “our”) is committed to complying with Singapore’s Personal Data Protection Act 2012 (PDPA). This policy outlines how we collect, use, disclose, and protect your personal data. By using our services or website (www.meilyjewelry.com), you consent to the practices described herein.  

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2. PDPA Compliance Overview
Under the PDPA, we:  
- Collect, use, and disclose personal data only with your consent or as permitted by law.  
- Ensure data accuracy and security.  
- Allow you to access, correct, or withdraw consent for your data.  
- Retain data only as long as necessary.  

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3. Types of Personal Data Collected
We may collect:  
- Identifiers: Name, NRIC/FIN/passport number (if required, according to MinLaw ), contact details (email, phone, address).  
- Transaction Data: Purchase history, payment details (e.g., credit card information processed securely via third-party gateways).  
- Technical Data: IP address, browser type, device information, cookies.  
- Marketing Preferences: Opt-in/opt-out status for communications.  

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4. Purposes for Collecting and Using Data  
We collect and use personal data for:  
- Processing orders, payments, and deliveries.  
- Verifying identity (where legally required).  
- Communicating order updates, invoices, and customer support.  
- Sending marketing materials (with your consent).  
- Improving our website, services, and user experience.  

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5. Consent  
- Express Consent: Obtained when you provide data directly (e.g., filling out forms, ticking opt-in boxes).  
- Deemed Consent: When you voluntarily provide data for a clear purpose (e.g., placing an order).  
- Withdrawal: You may withdraw consent at any time by contacting us via email shopmeilyjewel@gmail.com.  

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 6. Disclosure of Data  
We may disclose your data to:  
- Third-Party Service Providers: Payment gateways (e.g., Stripe), logistics partners (e.g., DHL), IT/cloud services (e.g., AWS).  
- Legal Authorities: When required by law (e.g., court orders, fraud investigations). 
 

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7. Data Retention
- Personal data is retained only as long as necessary for the stated purposes or as required by law (e.g., tax records for 5 years).  
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8. Your Rights Under PDPA
You have the right to:  
1. Access: Request a copy of your personal data.  
2. Correction: Update inaccurate or incomplete data.  
3. Withdraw Consent: Opt out of marketing or data processing (may affect service delivery).  

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9. Do Not Call (DNC) Registry
We comply with Singapore’s **DNC Registry** rules:  
- We will not send marketing messages to Singapore numbers registered with the DNC unless you have given clear consent.  
- To opt out, unsubscribe via links in messages.

 

Updated 27/05/2025